facebook website
Facebook is an amazingly powerful social networking platform, such as allowing you to connect with your friends, family, and other like-minded people, marketers and businesses can also use of this social networking platform to effectively create an online presence and market their products and services (through the use of Facebook pages, groups, and advertising).
Not only that, do you know that you can also use Facebook to drive massive amounts of targeted traffic to your website?
There are many different ways in which you can use Facebook to drive traffic to your website and, in this article, I am going to share with you 4 of the most effective ways that will allow you to do just that.
1. Create A Facebook Page
You can create a Facebook Page for your website – With the name of your page being the same as your websites’ name.
After you have created your Facebook page for your website, you will want to get people to join (especially those who are interested in the subject your website is in) by giving them some sort of incentives for joining (such as giving away a free short report in return for joining your page).
How you can update your Facebook page is that, whenever you update your website with some fresh content, you will want to post it on your page (with a brief summary on what the post is about, along with a link to read the entire content in full).
If the content you have written is enticing enough, and one that people want to read about, you can be sure that your Facebook page members will click on the links you have provided to read the content in full.
2. Create A Facebook Group
You may also want to connect with like-minded people (who is interested in the niche in which your website is about) by creating Facebook groups. Similar to creating a Facebook page, you will want to name your Facebook group the same as your website’ name.
After you have created your Facebook group, you can use similar techniques (as described in the previous section on how you can entice people to join your Facebook page) to entice people to join your group (by offering an incentive in return for joining).
You will want to keep your group active by getting members in the group to participate – Whether is it encouraging fellow members to share information, or to ask any questions they have, or even answering some of the questions posted by fellow group members.
The more active your group is, the more responsive they will be (to visit your website) whenever you post a new content there (and you inform your group members).
3. Facebook Advertising
You can also create an ad campaign that is targeted to the demographics of your niche market (prior to creating the ad campaign, you will want to conduct a research to find out the demographics of your targeted audience in the niche you are in).
If used correctly, you can get massive amounts of traffic to your website paying only pennies per visitor (that you get to visit your website by clicking on your ad).
4. Facebook Profile Page
You can place a link to your website in your personal Facebook profile page. This will also help you drive traffic to your website from people whom you are connected with, or finds you in the search feature (provided that you make the link of your website visible to everyone – not only to those that is connected with you one way or the other).
Did you think Facebook was all about finding out who’s dating who and getting tagged in photographs old and new? Think again!
Especially if you are a web business owner, you have a lot to gain from your Facebook account if you can integrate these 7 great Facebook features that can help you increase website traffic – at no cost to you!!
These provide one of the simplest ways to integrate Facebook features to a website. Yes, I’m talking about using the various free social plugins available on Facebook. These only require website owners to adapt a single HTML line for engaging other FB users and then converting them into website visitors is easy.
One of the greatest advantages of using these social plugins hosted by Facebook is that these can be personalized by everyone with a FB account, whether they have signed up with the website or not.
1. Incorporate the FB Like Button on your website
By incorporating the FB Like button on your website, you enable FB users to share pages from your website and make their ‘Like’ public on their FB profile in just one simple click! Most people don’t mind sharing their
2. Integrate the FB Activity Feed on our website
This FB plugin is a cool one that displays to other FB users what their friends find interesting on your website as the Activity Feed shows various likes and comments of website visitors that are logged in with their FB account on your site, making site promotion quick and effective in real-time.
3. Use the FB Recommendations plugin for direct site promotion
The FB Recommendations plugin is a great one for website owners looking for a cool direct marketing tool that is supports a business by suggesting pages on their website that have a high appeal for a particular segment of FB users. This feature helps you gain targeted website traffic and thus, is a good way to give personalized tips to FB users about site pages they would probably like
4. Include the FB Like Box feature in your website promotion efforts
By integrating the FB Like box, website owners looking for effective site promotion can encourage FB account holders to like their Facebook Page for business, enabling these users to view its stream directly from their website. This simplifies sending out promotional business messages in a friendly, fun environment
5. Include the FB Login with Faces plugin for gaining visitor confidence
By including the FB plugin called, ‘Login with Faces,’ website owners aiming at effective site promotion ensure website visitors are confident of their FB friends already having signed up for the particular website, boosting their confidence in the site being a genuine one and encouraging them to sign up also, since this plugin displays profile pictures of the visitor’s friends who have already signed up for the site in question. This acts independent of the login button and is similar to the Facepile button.
6. Enable FB Comments button on your website to increase website traffic
Everyone loves to give their opinion, which is why Twitter and Facebook are such hits, with raves and rants forming a bit part of today’s communication strategy.
So, why not give your website visitors (read potential customers) the opportunity to air their views on your website content via the FB Comments button? Allowing comments on the content of any page of your web platform will generate a healthy debate even in the worst case scenario, which only serves to boost website traffic for you.
7. Use the FB Live Stream option for sharing special events and offers to maximize site promotion effectively
A really effective and free site promotion method integrating FB plugins involves the use of Live Stream feature, which allows users to make real-time shares of their activity and comments when you host a live event and permit them to interact on the website after logging in via their FB account to use this plugin. (Similar to a webinar or participating in a web rock show) Imagine that!